| If you're reading this article, you've
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| | services and products to a specific
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| probably discovered that simply building
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| | niche. The best part is that most of
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| a website is not enough to ensure success
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| | these places don't require a link-back
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| with your small business. Competition on
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| | and your listing is permanent. The
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| the web is fierce. Rising to the top of
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| | resources listed are provided as a
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| the search engines is often a combination
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| | service to their members. In fact, many
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| of web-savvy marketing, link trading, and
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| | of these companies will also send out a
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| understanding the intricacies of complex
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| | yearly print version of their vendor
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| ranking algorithms for search engines.
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| | list. Your link popularity will be
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| You may have already spent a great deal
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| | affected as well, since associations and
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| of time optimizing your pages, creating
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| | other professional organizations are
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| content, and building your email lists.
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| | typically linked to by their
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| It's easy to get overwhelmed in your web
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| | members.(making them a "popular site" in
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| marketing endeavors, especially if you're
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| | the eyes of the search engines...) It
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| a small business or a business moving
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| | really doesn't matter what you're selling
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| online from a brick-and-mortar
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| | - a quick Google search will turn up
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| location.Don't worry - the marketing
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| | links to a plethora of vendor lists in
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| tools that you're about to work with will
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| | various industries and niches.How to Do
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| enhance your search engine rankings AND
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| | It:Step 1: Using your keywords, prepare
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| attract more visitors, and they don't
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| | your descriptions ahead of time. If
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| require any extra coding or hard core
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| | you've worked with link exchanges, you'll
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| marketing. You can accomplish a lot in
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| | probably already have a few descriptions
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| three days - maybe enough to take the
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| | in mind. The link title should contain
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| rest of the week off!Day #1: Use Craig's
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| | your primary keywords. (Not necessarily
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| List. ( is a simple, but rarely used,
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| | your website or company name!) for
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| tool for those that are not so
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| | example, if you sell magic supplies,
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| tech-savvy. If you're not familiar with
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| | you'll probably want to use the word
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| Craig's List, here is a bit of
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| | "magic supplies" in the title.Step 2:
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| information: it is one of the most
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| | Find the directories. Keep in mind, a lot
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| highly-trafficked websites for
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| | of government website use these terms as
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| thirty-something's and twenty-something's
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| | well, which is great if you have a
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| on the web. CraigsList announced last
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| | service or products to sell to the
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| year that they were currently serving
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| | government - you can print out the
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| over 75 million page views per month. The
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| | paperwork to do later. Otherwise, ignore
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| site is ranked among the world's 125
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| | the .Use Google (of course!) to find
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| busiest websites (Alexa). Almost all ads
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| | specific niches. The following terms will
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| are free (only employers pay to post
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| | help you find what you need. Substitute
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| "help wanted" ads in some areas), and
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| | your market or service for the word
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| highly trafficked in major cities such as
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| | "keyword" to find the directories you
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| San Francisco, New York, and DC. Craig's
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| | need.- "vendor list" keyword- "keyword"
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| List adds instant link popularity - a
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| | vendor list- "keyword" supplier list-
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| friend of mine started a literary website
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| | "supplier list" keyword- "vendor
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| and found himself with over 800 hits a
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| | directory" keyword- "keyword" vendor
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| day from several well-constructed
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| | directory- "supplier directory" keyword-
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| CraigsList ads that were "googled".How to
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| | "keyword" supplier directorySome of the
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| Do It:Step 1: Write the ad first. 50-100
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| | website will require you to email the
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| keyword-rich words work best, along with
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| | information, while others simply have a
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| a link using your target keywords.
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| | form to fill out and wait for approval.
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| Craig's List accepts html tags and allows
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| | It may seem a bit tedious, but if you
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| you to upload images. If you are an
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| | turn on "auto fill" through your browser,
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| online retailer, consider advertising one
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| | you'll find it easier to fill out a lot
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| product as a test with a link to your
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| | of forms in little time. Remember, a
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| website's entrance.Step 2: Decide which
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| | permanent link from a respected authority
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| region you are posting in. If you are a
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| | is a powerful thing!Day 3: Get Froogled (
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| national company, try out a major
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| | you sell a service or information
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| metropolitan area. If you are regional,
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| | product, it's time to try out Google's
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| stick to the area you service.Step 3:
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| | newest feature: Froogle. Froogle allows
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| Find the appropriate category for your
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| | you to upload images, product
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| ad. Don't spam the forums, the Craig's
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| | descriptions, and physical store
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| List Counter Culture will resent you! If
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| | information to its search engine within
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| your website advertises a massage
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| | 24 hours. And remember, as a Google
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| business, choose "therapeutic services".
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| | product, your website unofficially has a
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| If you offer classes, choose "lessons".
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| | chance of increased ratings - after all,
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| If you don't fit into a specific
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| | Google googles Fro ogle! (say that ten
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| category, choose "small business
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| | times fast!)How to Do It:You can find all
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| ads".Step 4: Write a specific,
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| | of the step-by-step information on using
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| keyword-minded headline - don't try to be
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| | Froogle at its respective homepage.If you
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| too vague or clever. If you offer
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| | don't sell specific items, however,
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| freebies or coupons, mention this in your
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| | Google isn't going to approve your
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| ad.Step 5: Post! And make sure you check
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| | listing. If you're a service provider,
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| your email to confirm the ad. (You can
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| | you MAY be allowed to create listings.
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| always tweak the ad as long as you keep
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| | For example, you can't list vague graphic
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| the email.)If you have time, create an
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| | design services but you may be allowed to
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| additional ads. You'll have to change
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| | use a "logo design package". You may also
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| most of the content. CraigsList's
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| | be able to publish a report or eBook and
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| software is intelligent with recognizing
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| | market it alongside its print
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| duplicate content. If you are compelled
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| | competition.If Google doesn't accept your
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| to place a second, third, or 30th ad,
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| | product feed, it may be worth it to open
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| change up your keywords and rewrite the
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| | up an eBay store. Ebay stores are
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| ad. Craig's List erases ads after 30-60
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| | automatically added to Google's feeds,
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| days, so be prepared to post again in a
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| | and although they cost a little extra
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| month or so. It's worth the effort - if
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| | money a month, it may be worth it
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| not for the direct response, then at
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| | considering the sheer numbers of searches
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| least for the link popularity. Craig's
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| | Froogle is already claiming.Once you've
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| List is one of the first websites in line
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| | put these powerful tools into motion,
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| for the infamous "Google dance."Day #2:
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| | keep a eye on your rankings and your
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| Become a VendorOkay, you're probably
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| | website statistics to see what's working
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| thinking, I already AM a vendor. My
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| | and what isn't. Take a breath before you
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| question to you is, "Why aren't you
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| | get back to your enormous to-do list.
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| listed as one?" I'm not talking about the
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| | Congratulate yourself for being ahead of
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| internet directories or link exchange
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| | the game. After all, up to 70 percent of
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| websites that list thousands of vendors
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| | small businesses are still without a web
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| under the term "resource directory". What
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| | presence. Take some pride in building
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| I'm referring to, specifically, is what
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| | your business in a global market.And get
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| associations, trade publications, and
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| | back to your weekend, instead of your
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| commerce websites term as a "vendor
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| | work. :- )Melissa Brewer is a freelance
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| list". (Sometimes also called a "vendor
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| | copywriter specializing in original web
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| directory".)Vendor lists and directories
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| | site content.
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| are great tools to market your website,
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|
