| It's actually pretty basic. But when you think about it the | | | | market share can be a challenge. |
| internet as a whole is geared to worldwide, oh wait | | | | Having a website is crucial to any business in today |
| that is why it's called the world wide web. But now | | | | world, but businesses like dry cleaners, electronic repair |
| that you have your website up you want to attract the | | | | shops, and barber shops should have a website the |
| customers that are in your backyard as well as the | | | | ranks well in the local search engines as well as in the |
| ones across the globe in their backyards as well. The | | | | general internet population. |
| idea of a website is not just to sell across the globe | | | | Getting the local search engine rankings is simple. Just |
| but to also drive customers to your front door. Here | | | | register with the local search engines. But to get |
| comes the local part of the worldwide web. | | | | ranked with the general search engine populous is a bit |
| Obviously everyone knows that one of the first things | | | | more difficult, but can be done. |
| you do when you get your site finished is to submit it | | | | We all know that pages should be keyword rich and |
| to the three big search engines as well as the small | | | | keyword optimized. To bring in the local optimization |
| ones. But when you are submitting to any of the | | | | here is fairly easy to do. Simply add a header or |
| search engines, be sure that you also list in their local | | | | footer with your contact information, but logically that is |
| engines. One example of this is to go to the local listing | | | | not an attractive way to go. Now adding the area |
| will connect you to the local markets. Once yahoo | | | | served, and the company address some way other |
| processes your submission your business will be listed | | | | than with a header and footer is actually simple if you |
| and appear on Yahoo! Local maps and in searches | | | | think about it. Think about something like "The next time |
| that correlate to your description and category. Google | | | | you visit the NY City area stop by for your free |
| and MSN work much the same way with each having | | | | sandwich" Now that will pull in the search engines to |
| their own version of the local maps. | | | | the area of New York. Now think about this statement, |
| Don't settle for just the three big engines though, | | | | "Next time you are in the NY City area or even the |
| several of the smaller lesser know engines offer the | | | | 55555 zip code we would like to host your free soft |
| same service. The catch to all of this is that why you | | | | drink." Of better yes, try, "Next time you are in the NY |
| can use a service or software program to submit your | | | | City area or even the 55555 zip code we would like to |
| site to the engines themselves, the local portion is a | | | | host your free soft drink; or call us at 555-555-5555 to |
| manual process and you must actually get to each of | | | | schedule your dinner reservation." Simple additions to |
| the engines and locate their local listings. | | | | your text like the ones listed will help you achieve that |
| Optimizing your website for local searches is not | | | | ultimate goal of ranking well with the general search |
| difficult. Doing it the right way to reach the biggest | | | | engines for local searches. |