Craigslist Marketing 101

Since its launch in 1995 Craigslist.org has quietlyvibe that Craigslist likes to attract - peer-to-peer, real
become the largest online classifieds website in thehuman interaction. It lacks the commercial aspects that
world with a regional presence in 190 cities, across 35add fluff and confusion in exchange for simple ads,
countries. Each month over 10 million people log on tomost posted by real folks. Design your ad to fit into
the seventh most popular website to buy and sell justthat scheme is key to a successful campaign.
about everything. From real estate to furniture,Get into the habit of posting often on Craigslist and hit
promoting services such as contracting, house cleaningmultiple metros with different ads to get more reach (if
and even babysitting - Craigslist is the one spot whereyou business can support it). It's free to post so what
anyone can connect regionally to fill a need.do you have to lose!
As its popularity has continued to increase, so haveUnderstanding Craigslist rules are fairly simple as they
the possibilities for vendors large and small to marketare openly published. They are super picky about what
their wares on Craigslist. What's the big attraction? Foryou can post, but there are exceptions like livestock
the most part Craigslist is 100% free to post andand anything illegal (drugs, guns, etc.). One of the major
search. Only do job postings in San Francisco, L.A andrules that I see as a marketing rule more than a terms
New York City cost a small fee to post. Otherwise,of service rule is to post in the category that best
Craigslist is an open free source for new targetedcorresponds with your product type. This ensures your
customers, ripe for the picking, just waiting for yourad will reach the best target without adding to useless
business to give them what they want.clutter.
Craigslist is regionally based website that trulyOver 8 million people post monthly on Craigslist and
promotes community involvement. However, you canthat number grows every day. Don't just sit back and
post in any of the available metros and multiple metrospost ads, answer ads seeking your products and
as well. The trick is in designing an ad that gets peopleservices as well.
attention, getting on a regular posting schedule,Craigslist is one of the best ways for every business,
following the rules (or at least not overtly breakinglarge and small to find a new voice online for little more
them) and searching for new customers daily.than elbow grease.
Simplicity in ad design is paramount and it matches the