New York Fashion Week 2008

NEW YORK, NY - The title sponsor ofthe individuals who make it all happen," says the
Mercedes-Benz Fashion Week is pulling out all thedesigner, "we have created a lounge that evokes an
stops on the runway, backstage and online to ensureappropriate sense of exclusivity and glamour." The
another spectacular season at Bryant Park.combination of vintage pieces with current
On the runway, Mercedes-Benz Presents the Tracyaccessories, a soothing grey color palette and warm
Reese Spring 2008 Collection. Starting with her firstfabric selections create an intimate, inviting atmosphere
collection in 1998, Reese has created a signature styleto escape from the hustle and bustle of
comprised of expressive colors, unique prints andMercedes-Benz Fashion Week.
intricate patterns that epitomize "feminine chic."And finally, in grand lobby at Bryant Park,
Celebrated clients drawn to her creations includeMercedes-Benz pays homage both to the tents'
Vanessa Minnilo, Jessica Simpson, Alicia Keys, Eva"Architectural Landmark" theme of the Spring 2008
Longoria, Beyoncé and many more, and herCollections as well its own 121- year legacy - both past
Spring 2008 Collection, debuting at the Promenadeand present - by showcasing a classic 1957
Tent on Friday, September 7th at 11:00 a.m., will be noMercedes-Benz 300SL Roadster and its modern-day
exception.counterpart, the spectacular 2008 Mercedes-Benz
Backstage, Mercedes-Benz has partnered withSLR McLaren Roadster. Though half a century stands
Architectural Digest and superstar designer of interiors,between these landmark supercars, their commitment
S. Russell Groves, for this season's Mercedes-Benzto excellence, design, performance and utter
Star Lounge. Groves has created a setting thatexclusivity is the timeless bond they share. As a
reflects his signature sophisticated style whiletestament to the value of that which is truly timeless,
incorporating materials elemental to Mercedes-Benz:the 2008 SLR McLaren Roadster retails for $497,750
soft leather, crafted wood and chrome. "With anand its older brother, which retailed for $10,970 in 1957,
understanding of not only the fashion consumer, but ofis valued in excess of $650,000 today.