| When you own a restaurant it is important to | | | | fabulous desserts, but also for the generous portion |
| distinguish yourself from your competition. What | | | | sizes it serves. Claim Jumpers, a chain located |
| makes your establishment better or different from any | | | | throughout the Western United States also is known |
| other local eating place? Restaurants that are | | | | for large portions of food, especially their desserts. The |
| competing with larger chains especially need to make | | | | restaurant manager of Colonel Quain's Poultry Palace |
| their merits more obvious. There are many ways you | | | | commented, "We gave our patrons paper plates, and |
| can stress the exclusive products or services your | | | | sent them down a line of charcoal grills to pick up their |
| restaurant offers. Here are some ideas to get you | | | | food. The last thing that went on the plate was a half |
| started. | | | | chicken. It was a huge portion... We got the same |
| What do McDonalds, Taco Bell, and Subway have in | | | | reaction each time - "WOW!" |
| common? They are all known for their "fast food". The | | | | With today's economy struggling, perhaps the special |
| term has negative, unhealthy connotations attached to | | | | you offer could be bargain or deal related. Many |
| it nowadays, but the basic concept of a good meal | | | | restaurants are now offering dollar menus, a meal for |
| on-the-run is a practical and profitable idea. Even if you | | | | five dollars, or even a multi-course meal for a set price. |
| do not wish to base your entire restaurant around this | | | | A buffet is another economical choice for many |
| idea, what about offering a to-go service? Many | | | | people. Red Robin offers bottomless fries and drinks |
| restaurants offer a portion of their menu for those | | | | to attract customers. Coupons or extra "deal days" |
| who wish to call ahead of time and pick it up ready to | | | | can be extra incentive for people to frequent your |
| go. If your main competition is chain fast food stores, | | | | establishment and give you a reputation for giving |
| this option can gain you more business. Or you can | | | | people "bang for their buck". An example of this might |
| stress the healthier aspect of your food while at the | | | | be a "buy one entrée get one free" coupon or Red |
| same time offering it quickly by making personalized | | | | Lobster's current promotion of "two salads, two |
| sandwiches or salads to order. | | | | entrées, and a choice of either one dessert or one |
| The Cheesecake Factory is known not only for its | | | | appetizer to share for only 29.99. |