| One of the most successful concepts of all time is | | | | Outback. We believe in working as a team: having |
| Outback Steakhouse. Who would have guessed that | | | | shared goals and a common purpose, serving one |
| Outback founders Chris Sullivan and Robert Basham | | | | another, and supporting their Outbackers. We believe |
| and Senior Vice President Tim Gannon's philosophy of | | | | the most important function of the organization is to |
| ''No rules, just right'' would become so successful? | | | | enable Partners and Managers to effectively run their |
| When it opened in 1988, beef was not everyone's | | | | restaurants and to support their Outbackers. Our |
| favorite dish. Now there are more than 880 Outbacks. | | | | purpose is to prepare Outbackers to exercise good |
| Chris Sullivan says, ''Our restaurants serve the | | | | judgment and live our principles and beliefs. |
| freshest food possible, using our imported Parmesan | | | | This preparation will result in a company of restaurants |
| cheese, grated fresh daily, and our imported virgin olive | | | | that endures, prospers, and increases shareholder's |
| oil. Our fresh midwestern grain-fed beef is the | | | | value. Outback has five principles for success: |
| highest-quality choice beef available, and we serve | | | | hospitality, sharing, quality, fun, and courage. Hospitality |
| only fresh, never frozen, chicken and fish. Almost | | | | is defined as giving for the sake of giving, rather than |
| everything is made fresh daily. | | | | for the sake of gaining. Given these ingredients, it is not |
| We like to describe our menu as 'full flavored.' In 1993, | | | | surprising that Outback continues to grow and acquire |
| the Outback concept was growing so well that they | | | | other concepts. In 1999, it purchased Fleming's Prime |
| decided to diversify into Italian food and purchased a | | | | Steakhouse, an upscale contemporary steakhouse |
| 50 percent interest in Carraba's Italian Grill. In 1995, | | | | concept designed to be an ongoing celebration of the |
| Outback purchased the sole rights to develop the | | | | best in food, wine, and the company of friends and |
| Carraba's concept, which features a casual dinner in a | | | | family. In addition to the finest prime beef and steaks, it |
| warm festive atmosphere with a variety of fresh | | | | sells more than 100 wines by the glass. In 2000, |
| handmade Italian dishes cooked to order in the | | | | Outback opened the first Lee Roy Selmon's |
| exhibition kitchen. Continued growth of all concepts | | | | restaurant, featuring soul-satisfying Southern comfort |
| came, in large part, from Outback's mission statement: | | | | cooking. |
| We believe that if we take care of Our People, then | | | | The next year it acquired Bonefish Grill, a very popular |
| the institution of Outback will take care of itself. | | | | fresh seafood concept with a stylish decor and great |
| We believe that people are driven to be a part of | | | | ambiance. Ever on a roll, Outback has opened several |
| something they can be proud of, is fun, values them, | | | | Cheeseburger in Paradise restaurants inspired by the |
| and that they can call their own. We believe in the | | | | Jimmy Buffett song. What next? you ask. How about |
| sanctity of the individual, the value of diversity, and in | | | | Paul Lee's China Kitchen? Outback has amassed an |
| treating people with kindness, respect, and | | | | awesome collection of great restaurant concepts, and |
| understanding. We believe that caring for people | | | | it all started with a ''G'day mates, and have a Bonzer |
| individually results in their emotional involvement in | | | | day!'' approach to the business. |