| The ability to attract and maintain customers is | | | | Customers will return to a restaurant that has great |
| essential to the success of a restaurant. You need a | | | | staff. Colors and decorations should be appealing. |
| constant flow of customers coming into your | | | | 4. Restaurant Atmosphere: Make sure your restaurant |
| restaurant on a daily basis. Just posting an 'Open' sign | | | | is warm and inviting. The restaurant should be clean, |
| in the front window is not enough to attract customers. | | | | including the bathrooms. The temperature should be |
| You need to have a strategy to bring in customers. | | | | comfortable and the seating should be relaxing and |
| The following are a number of tips to attract | | | | comfy. A dirty table should be cleaned and reset |
| customers to your restaurant: | | | | quickly. |
| 1. Market Your Restaurant: There are a number of | | | | 5. Special Deals: It is important to offer special deals |
| different things you can do to market your restaurant. | | | | regularly, even daily. This will keep the customers |
| You can market at nearby hotels, motels, and other | | | | returning. You can even often free appetizers such as |
| accommodations. You can provide a discount coupon | | | | bread, chips, or finger foods. You can also have |
| for hotel guests. Use local flyers and newspapers to | | | | special such as a free meal on one's birthday. |
| advertise special discounts. Hand out restaurant menus | | | | 6. Gift Certificates: A gift certificate is a great way to |
| in public places or though the mail. You can also | | | | acquire new customers. They also make for great |
| sponsor different events such as sporting or charity | | | | gifts for such holidays as Christmas. Make sure you |
| functions. You can also enter your staff in a charity | | | | have an expiry date on the certificate. |
| event. The publicity will be very beneficial. Holding | | | | 7. Customer Loyalty Programs: Loyalty programs are |
| contests such as the chance to win a meal or gift | | | | a great way to build a customer base. You can send |
| certificate will attract customers. | | | | out newsletters, special deals only for them, coupons, |
| 2. Food: The food you serve is a key element to | | | | or a complimentary meal deal such as a buy 2 get 1 |
| attracting and keeping customers. Make your dishes | | | | free meal. You can also send out a discount offer on |
| unique and stand apart from the other restaurants. | | | | a new menu item. Acquiring customer emails is a great |
| Quality at a reasonable price is essential. Because | | | | way to keep in contact with them. |
| more people are embracing a healthy life, offer some | | | | A restaurant's success depends on the volume of |
| healthy dishes. Try serving samples in public areas | | | | customers coming through its doors. It is important that |
| such as supermarkets. As well, hand out a menu flyer | | | | you implement a plan that shows customers that their |
| with the samples. | | | | patronage is appreciated and valued. Actively |
| 3. Staff: It is essential to hire vibrant, friendly, and hard | | | | promoting your restaurant will result in long term |
| working staff. They are on the front lines of the | | | | success. |
| restaurant and reflect the restaurants vision. | | | | |