| Now more so than ever, promoting tourism | | | | disappoint. There are a number of designer boutiques |
| destinations is big business with countries and regions | | | | and outlets stocking luxury brands such as Prada, |
| knocking on Hollywood's door to raise their international | | | | Armani and Cavalli. |
| profile through celebrity endorsements. Involving the | | | | The terrain of the region also lends itself well to many |
| right personality can say a lot about how a destination | | | | seasonal activities and sports. For the adventurously |
| is perceived by holidaymakers, investors and of course | | | | minded there is climbing, trekking, canoeing and scuba |
| other fellow A-listers. It is no surprise then that the | | | | diving as well as skiing. More gentile pursuits include |
| Italian region of Le Marche was elated to hear that top | | | | golf, horse-riding, wine tasting at local vineyards or |
| Hollywood actor Dustin Hoffman has fronted their | | | | visiting the opera. The increasing popularity of this |
| television and cinema advertisement campaign. With | | | | region is also assisted by its accessibility. There are |
| the slogan 'Italy all in one place' the emphasis is on the | | | | frequent low-cost flights from London airports to the |
| numerous attractions of the region and its good value | | | | regional airport at Ancona, as well as other UK flights |
| for money compared to the more expensive | | | | to nearby airports. |
| neighbouring region of Tuscany. | | | | Steve Worboys, Managing Director of Experience |
| One of the twenty regions of Italy, Le Marche borders | | | | International and a true Italianophile, enthuses: |
| Tuscany, Umbria and Emelia Romagna and the | | | | "The fact that a Hollywood heavyweight like Dustin |
| Adriatic Coast. An increasingly popular tourist | | | | Hoffman believes in Le Marche enough to become the |
| destination looking to increase its profile, Le Marche is | | | | face of the region speaks volumes. Although the |
| priding itself as a destination which attracts visitors | | | | region is still not an established tourist spot, Le Marche |
| from all over the world throughout the year. Its two | | | | is being heralded as the next big thing as far as the |
| most notable draws, beautiful scenery and the finest | | | | property market is concerned with its wide appeal to |
| Italian cuisine, encapsulate its claim as 'real Italy'. Le | | | | visitors, holidaymakers and property investors alike. |
| Marche is home to some of the most stunning | | | | 'We are delighted to be offering properties in this |
| landscapes in the country, with traditional villages and a | | | | emerging Italian region; on the market is Casa Serafini, |
| beautiful coastline. | | | | formerly the ancestral home of the influential Serafini |
| The provinces of Pesaro and Urbino boast riches | | | | family, which combines traditional and historical features |
| beyond the fabulous food and scenery. Visits to Urbino | | | | with modern design. Owners can enjoy communal |
| province are seen as an absolute must. It was home | | | | swimming pools, Jacuzzis and tennis courts all within |
| to Italian artist Raphael and now prides itself on the | | | | walking distance of local restaurants, shops, coastal |
| abundance of Renaissance artwork on display. The | | | | towns and sandy beaches, Casa Serafini offers |
| region is also flush with local shopping centres and | | | | investors a palatial 'real Italy' experience with a deposit |
| markets offering a wide range of produce from | | | | of 20% and cashback available on selected units for a |
| household items to food for your exquisite Italian dinner. | | | | limited time." |
| The local markets always bustle and burst with life and | | | | This truly spectacular development is set in the village |
| Italian tradition, with local artisans showcasing their | | | | of Bargni, in the heart of Le Marche which is tipped to |
| handcrafted furniture and ironmongery. Fashion plays a | | | | be the next 'Tuscany' but without the price tag. |
| large role in Italian society and Le Marche doesn't | | | | |