Dominos Pizza and Their 30 Minute Delivery Promise

Dominos Pizza is one of the largest pizza restaurantattempt to get the pizza delivered on time. Just try
chains in the world with around 8,500 franchised andimagining a car with a Dominos sign placed on its roof
corporate stores in all 50 states of the United Statesgunning it through red lights, probably not the kind of
and 55 countries. The company was originally launchedadvertisement the company had been looking for. But
as a small pizzeria in Michigan by two brothers with acan you blame the drivers? Dominos eventually
big dream. The company is always trying out newchanged its rules and stopped holding its drivers
tactics to get customers to order pizza from them andaccountable for any sort of late deliveries. In 1992,
their 30 minute guarantee was perhaps one of theirtragedy struck and Dominos was sued by the family
best. In the year 1973 Dominos Pizza rolled out aof a young woman who had been killed by one of
creative new ad campaign which guaranteed that theirtheir quick pizza delivery drivers, they won a total of
customers would get their pizza within thirty minutes of$2.8 million and in 1993 the company had decided to
placing their orders, a very innovative idea at the time.drop their 30 minute guarantee. In 2008, the company
They promised their customers that if their pizza wasbegan advertising its thirty minute delivery or free pizza
delivered more than thirty minutes after placing theiroffer again, but if you took care to read the small print
order, then it would be free.it states that it is only an estimate. Their original offer
In the mid 1980's the free pizza offer had to bethat had started in 1973 is currently being promoted in
replaced with a discount of $3 because of anseven other countries which includes Brazil, Chile, India,
increasing risk of drivers breaking traffic laws in anIndonesia, Lebanon, Mexico and Turkey.