| The concept of Sonic Drive In Restaurants stands | | | | Sonic is very particular about ensuring success of all of |
| apart with a difference in experience of service the | | | | its units wherever it may be. That is the reason for |
| busy customers would love to enjoy. It is service poles | | | | company's firm stand about an experience in running |
| apart from the customary belief that every customer | | | | restaurants. If an interested franchisee does not have |
| wants to sit in cozy restaurants waiting for the order | | | | such an experience, there must be an operating equity |
| to be served. Sonic simply offers a break away from | | | | partner. There is involvement of investment in |
| the belief and values convenience of the customers. | | | | equipment, inventory, startup expenses, staffing and |
| Many would want to finish off eating without alighting | | | | the franchise fee. As such, the liquid cash requirement |
| from their cars. | | | | is pegged at $1,000,000 with equal figure as the net |
| It is a huge convenience for the customers' craving for | | | | worth of the individual entrepreneurs. With these |
| time to order in a drive-through line without a need to | | | | parameters of qualification, a franchise should be |
| park the car and walk in. The Drive In Restaurants of | | | | prepared for a total capital outlay of $710,000 to $3 |
| Sonic have shades to stay under and enjoy their quick | | | | million. The figures of investment are for setting up |
| served hot and fresh meals. | | | | traditional Drive In restaurants. However, the |
| A Successful Concept | | | | investments are much on the lower side for |
| The unprecedented growth of franchisees has proven | | | | non-traditional places like mall food courts, campus |
| the success of today's customers. It is the unique | | | | dining facilities, airports, hospital food courts and alike |
| value for their time to spend in doing something better | | | | public places. |
| than waiting for orders to be served in fanciful time | | | | The franchise fee charged is $45,000 for a renewable |
| consuming formal ways. The franchisees having got | | | | agreement for 20 years, plus an extension of 10 years. |
| convinced with this concept, work with mental attitude | | | | They charge normal royalty fees between 4 to 5 |
| attuned to the convenience of customers. There are a | | | | percent, plus 5.9 percent towards advertisement. |
| number of successful franchisees of Sonic Drive In | | | | Support Extended To The Franchises |
| restaurants since the time, the company started selling | | | | The corporate management of Sonic Drive In |
| out franchises in 1959. It is the great success earned | | | | Restaurants believes in comprehensive training of the |
| out of serving everyday known hamburgers and fries | | | | franchises. They provide a 12-week training program |
| in the cars ordered from intercom. | | | | comprising of 8 weeks for restaurant training and 3 |
| Expansion For Franchise Base | | | | weeks allocated to the store openings process. In the |
| Sonic Drive In Restaurants shows a consistent growth | | | | remaining one week, the training covers all aspects of |
| over the years adding about 500 franchises in just 3 | | | | general management skills and business development. |
| years, from 2,493 in 2006 to 3,055 in 2009. They have | | | | The company offers regional and national cable |
| now geared themselves up for opening up new | | | | advertising. Exclusive ad and promotional supports |
| franchises in about 30 states in the United States. The | | | | come from specially designed radio and TV |
| open offer includes franchising for exclusive territories. | | | | commercials, and promotional coupons for individual |
| Franchise Terms | | | | franchise. |