A Good Tour Guide is an Investment

"New York City is a lot of things, but cheap is not oneto guests. It might have had something to do with
of them," was my standard line back in the days whencorporate alliances, too. That's what the cynic in me
I worked in a luxury hotel in Manhattan. It was sort of asays, anyway.
lie. There are a lot of bargains in the Big Apple,Here's the funny thing: A lot of those people could
incredible bargains if you know where to look. Justhave saved themselves hundreds or even thousands
today I bought a 4 gigabyte SD card for $10, basicallyof dollars by hiring an independent tour guide -- not the
a wholesale price. It's made by a manufacturer youbig red bus kind, but one who works for themselves.
would know, and I bought it at the most famousThere are literally hundreds of us in the City That
high-end electronics store on the planet, which youNever Sleeps. A tour guide can key you in on
might not even know if you're not a professional. But Ieverything from the best (truly the best, not corporate
digress.approved) places to eat and shop, to the most
Back when I was working at the hotel, people wouldinteresting attractions to how to navigate public
constantly complain about the high cost of doingtransportation. Plus, a guide can keep you from
business or visiting New York. Partially out of spite thatwasting valuable time by designing a tour that fits your
people who could afford a $500 a night hotel wouldschedule, interests, and budget. The fact that tour
complain about paying $20 for a pizza, I didn't mind -- Iguides can point out all kinds of interesting architectural
admit -- sometimes sending them to expensive placesand historical details is just a bonus. Our real worth
when I knew that cheaper and better alternativesshows itself in the mobile concierge services we
existed. Actually, hotel management directed me to doprovide.
this because if someone got sick at my favorite littleYou wouldn't travel into the wilderness without a guide,
pizza place on 3rd Avenue, they would sue the hotel. IfI would hope, at least without basic knowledge of
they got sick at Pizzeria Uno, a chain, they would suemaps and wilderness survival. Why would you travel
Pizzeria Uno. I'm pretty sure that sort of liabilityto a big city without a guide? You're almost certain to
factored in with hotel management's decisionsget eaten by the wolves if you do, especially in New
regarding what we were and were not to recommendYork.