| It wasn't too long ago that all a real estate agent or | | | | and purchase homes. You'll be amazed at how many |
| for-sale-by-owner had to do to let the world know that | | | | inquiries you receive from devotees to this list. |
| they were interested in selling their home was to place | | | | -When booking a classified ad for your home in the |
| a sign in the front yard and run a classified ad in the | | | | local newspaper ask if they have an online edition. |
| local paper. In 2006 it is a totally different world in | | | | Make sure that your in every newspapers online |
| residential real estate marketing. If you're trolling for | | | | edition that you advertise in. |
| buyers you better be in their path, which is the Internet. | | | | -For as little as a hundred dollars you can have a web |
| According to The National Association of Realtors(R) | | | | sites for your home. Marketing information, floor plans |
| over seventy-percent of homebuyers start their | | | | and mortgage rates and scenarios can be posted to it. |
| search on the Internet before contacting a real estate | | | | The web sites address should be the property |
| agent. | | | | address, |
| Getting up to speed with Internet marketing is not | | | | -Virtual tours are a great way for Internet surfers to |
| difficult. Many companies today specialize in property | | | | take a miniature tour of your home, and many buyers |
| web sites, home virtual (360 degree digital image) tours | | | | won't visit a home until they've taken a virtual tour. |
| and blast new-on-market emails. To find these | | | | Here are some tips on virtual tours. Virtual tour camera |
| companies look in your local phone books or in Internet | | | | lens can make small rooms smaller, so don't bother |
| search engines. Mark Nash author of 1001 Tips for | | | | with walk-in closets, powder rooms and other small |
| Buying and Selling a Home provides the nuts and bolts | | | | spaces. Take a look through the lens to get an idea |
| you need to know about marketing a home on the | | | | what the camera will record. Move and stage shots to |
| Internet. | | | | edit out too much furniture, close window blind or |
| -Eight still photos required for a home on Internet. | | | | shades and streamline tabletops and bookcases. Place |
| Search engines and Multiple Listing Searchs look for at | | | | a blooming or green plant in shots to perk up and add |
| least eight still photos for a property. These should | | | | life. |
| include an exterior shot under current seasonal | | | | -Have your virtual tour burned onto CD's to give to |
| conditions. If you put up a summer photo in the winter, | | | | buyers who have visited your home. Mail CD's to real |
| buyers will think that the property has languished on | | | | estate agents in the area to give them a sneak-peek |
| market for many months. The other shots should be | | | | before they show your home. Put the web site |
| of the living, dining, and family room, master bedroom, | | | | address of your home on the outer sleeve of the CD. |
| master bath, kitchen and a backyard or other optional | | | | -Gather email addresses of interested buyers and real |
| shot. | | | | estate agents for email notification of Open Houses, |
| -Place a classified ad on your local Craigs List. Many | | | | price reductions and interior photos to refresh their |
| first-time buyers search this popular directory of rental | | | | memories. Avoid spam, no one appreciates it. |