| The New York Times was once the epitome of an | | | | seems they will do anything to attack President Bush |
| advanced civilizations newspaper and yet today they | | | | or spin the news to a liberal biased skew even if they |
| have lost much of their luster. So many things have | | | | have to make up stories to do it. Does this truly help |
| happened that have tarnished its once strong brand | | | | their liberal audience or does it detract from truth in |
| for truthful journalism. It seems the cheating that goes | | | | journalism?This is a great Branding case study in that it |
| on in High School and college with plagiarism and | | | | shows that if you live by the sword and do so in |
| cheating on tests has indeed permeated the journalistic | | | | falsehood and without honor or integrity then you will |
| ethics of the once great New York Times.Reporters | | | | most likely die by the sword into a sea of blood.The |
| have used false news items, made up quotes and | | | | Un-Branding of the New York Times is almost |
| plagiarized material in New York Times articles. | | | | completed and yet it is amazing how they were able |
| Reporters have given away secrets of our nation in | | | | to throw that much goodwill down the drain so quickly |
| the newspaper and aided our enemies. There have | | | | simple due to their Hate of President Bush. Too bad |
| been firings and resignations at all levels of the New | | | | really, but indeed if they will not write with integrity then |
| York Times and some wonder what will be the next | | | | they need not be the top respected newspaper of this |
| scandal there?It took decades for the New York | | | | Nation or of the World. Consider this in 2006."Lance |
| Times to build up its brand name and yet today it | | | | Winslow" - Online Think Tank forum board. |